Regular use of Connoisseurs Fine Jewelry Cleaner will help you bring out the brilliance in your gold, platinum, diamonds and precious stone jewelry. Special polymers in our ammonia-free formula help reduce the appearance of tiny scratches in jewelry settings where dirt and germs accumulate. Our advanced polymer system repels soil for longer lasting shine and also helps reduce the appearance of fine scratches in settings. Fine Jewelry Cleaner is an ultra-safe and effective way to clean most metals used in jewelry today. Look for it in the Iconic Red Jar.